A double-blind study is a clinical trial where neither the participants nor the researchers know who is receiving the actual treatment and who is getting the placebo treatment.

Participants are “blind” as to what they are getting.
Doctors are “blind” as to what they are giving.

Why do double-blind studies?
Eliminates bias: Double-blind studies stop the placebo effect (where belief improves outcomes) and researcher bias (where doctors might treat certain groups differently) from affecting the results.

How does this apply to TMS?

We are all born into a double-blind study called the medical industrial complex. And it’s the main reason why healing TMS is so hard.

Human beings are naturally good at sensing when someone is lying to them. People trust their doctors because their doctors are not lying. They believe what they are saying is true. Doctors are operating based on bad information, but they don’t know it’s bad. So, by default, this scenario is quite similar to a double-blind study...